Google buys ad firm DoubleClick for $3.1 billion
Category: Internet and Network - Published: April 14, 2007 No Comments »The acquisition, which is expected to close sometime later this year, also will give media agencies and advertisers the ability to manage integrated search and display ad campaigns through one centralized console, Schmidt said. “The whole system will run faster,” he said. “Users will benefit from more targeted ads.” Google is buying DoubleClick from San […]