Perhaps not wanting to be the last off a sinking ship, Toshiba could soon be abandoning the HD DVD format it helped bring to market, if the Hollywood Reporter is to be believed.

According to the report’s sources, Toshiba will be pulling the plug on its HD DVD format sometime in the coming weeks. The official word from Toshiba, predictably, is that it is still behind HD DVD as the format of choice.

“Based on its technological advancements, we continue to believe HD DVD is the best format for consumers, given the value and consistent quality inherent in our player offerings,” said Jodi Sally, Toshiba’s VP of marketing.

Source: DailyTech