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Despite Sony Corp.’s CEO Howard Stinger calling the high-definition battle a simple matter of prestige, the Blu-ray Disc Association wasted little time in announcing yet another sales milestone.

Thanks the frenzy of buyers during the Black Friday shopping period, total Blu-ray Disc player sales have reached 2.7 million units in North America. The number, of course, includes Sony’s PlayStation 3 as a Blu-ray Disc player, regardless whether or not owners of the gaming console utilize the high-definition movie function.

According to Video Business, actual numbers of standalone Blu-ray Disc units may be around 700,000, as there were 2 million PlayStation 3 consoles sold through October. Accurate data for standalone player sales is harder to gather for Blu-ray Disc than for HD DVD, however, as there are a greater number of Blu-ray Disc hardware manufacturers. Should the provided data be accurate, it would mean that 74 percent of all Blu-ray Disc players in North America are in the form of the PlayStation 3.