reviewLAB.net

Nintendo plans to sell more than 100 million Wii game consoles during its lifespan, the company’s president said on Thursday. The bold statement outlines that Nintendo now considers itself as a leading console market player, not a survivor, and also gives a signal to game developers to start producing titles for Wii.

“Sony’s PS2 sales of 100 million units is an extraordinary number that our home game console business has not achieved. But if we can make our bid to expand the gaming population a continued success, we could exceed that,” said Satory Iwata, Nintendo president, in an interview with Reuters news-agency.

Nintendo sold 5.8 million units of the Wii by March 2007, and aims to sell another 14 million during the current business year to March 2008. The company is currently so optimistic that it officially confessed that it does not know how many Wii game consoles will be needed by the market and that shortages of the machine may persist. Sony Computer Entertainment Inc. has sold 120 million of PlayStation 2 game consoles so far.