Faced with flagging sales and intense competition from HP, Dell has proposed to shed the direct sales model that enabled the PC maker to dominate the market for years.
In an internal email memo sent to Dell employees worldwide, founder and CEO Michael Dell said the company needed to move beyond the direct model, under which the vendor has shunned third-party distributors and resellers such as Harvey Norman in favour of selling directly to the consumer. “The Direct Model has been a revolution, but is not a religion,” the memo reads. “We will continue to improve our business model, and go beyond it, to give our customers what they need.”
Source: theage.com.au